Shiseido and Pokémon collab on ultra-protective UV sunscreen in Eevee, Pikachu, Squirtle designs

From March 21st, 2021, Shiseido will launch a limited-edition package of "Anessa Perfect UV Skincare Milk" in collaboration with the world-famous franchise Pokémon, featuring Pikachu, Eevee and Zenigame.

Their "Perfect UV Skincare Milk" is the strongest of all Anessa waterproof sunscreens in terms of SPF (50+) and PA rating (PA++++)

Concept: "Anessa, I'll go anywhere with you!"

According to the press release, the concept for the product brings together the themes of Anessa, which combines powerful UV protection with excellent skincare which only Shiseido can offer, on the one hand, and Pokémon, "a wonderful partner making adventures fun and opening up the possibility of taking on any challenge," on the other. The cute limited-edition package was "created with the hope that it will become an irreplaceable and special companion for everyone, bringing excitement to their daily lives."

Features

Anessa Perfect UV Skincare Milk has Aqua Booster EX technology, which strengthens the UV blocking layer when exposed to sweat and water, and Thermo Booster technology, which strengthens the UV blocking layer when exposed to solar heat. It also contains moisturizing and skin-enhancing ingredients that provide moisture to prevent dryness caused by UV rays. It also helps resist chafing and skin irritation when wearing a face mask. Finally, it has a beautifying effect that spreads a natural glow and brightens the skin when applied, making it an item that can be used in daily life.

Concept Movie

The concept movie for this special collaboration conveys the idea that Anessa will become a special existence for you just like a Pokémon, "taking on any challenge by opening up a world of fun and possibilities."

Starring rising young model and actress 茅島みずき Mizuki Kayashima (Risa Kawahara in the 2020 film Blue, Painful and Brittle, Erika Takano in the 2020 fall TV drama Seiho High School Men's!!!), the concept movie takes you on a roller-coaster of sequences set to an exhilarating kawaii future bass track.

Additional films focused on specific features of Anessa Perfect UV Skincare Milk will be available on the Anessa brand website, SNS accounts, and Youtube from March 12th, 2021.

This special collaboration packages of Anessa Perfect UV Skincare Milk will be sold at approximately 12,000 drugstores, GMS, cosmetics specialty stores, and other retail outlets in Japan, as well as through Shiseido's comprehensive beauty website, "Watashi Plus."

About the design

There are three types of limited edition designs available in Japan: Pikachu, Eevee, and Zenigame. The back of the Pikachu and Eevee bottles have two patterns, male and female, and you can't see the back of the bottles from the packaging, so you'll have to wait until you open it to find out which one you get.