PARM is a popular ice cream brand produced and sold by Morinaga Milk Industry Co. Ever since its launch in 2005, these ice cream bars have earned fans for their smooth texture and rich flavor.

Although we're still a few weeks away from the official beginning of fall, on August 22nd, 2022, Morinaga will release a new PARM ice cream bar featuring an iconic fall flavor, 安納芋 (annō-imo | Annō sweet potatoes).

Annō sweet potatoes (no connection with Neon Genesis Evangelion director Hideaki Anno) are packed with carotene, giving them a rich orange color, and have a high sugar content. A favorite at street stalls where they're served baked and piping hot, they're creamier and moister than most varieties of sweet potato.

Therefore, it was only fitting for them to be featured in PARM bars, famous for their soft, melt-in-you-mouth texture!

Containing ice cream made with real Annō sweet potatoes and coated with white chocolate, these ice cream bars are sure to please.

Many people on social media expressed their expectations for this product, leaving comments such as:

If you're in Japan when these go on sale, why not pick up a box and try some?