Japanese 食パン shokupan bread is a type of white bread known for its light and fluffy texture as well as its slightly sweet taste. As many foreigners who have visited Japan know, it's one of the reasons why the sandwiches in Japanese convenience stores taste so good.

However, all Japanese white bread isn't made equal.

Steam Bread Tokyo, which originally opened as Steam Bread Ebisu in the trendy Ebisu neighborhood of Tokyo's Shibuya Ward in March 2021 before rebranding in October of the same year, quickly made a reputation for itself with its amazingly sweet and fluffy steamed bread made with Japanese wheat, Hokkaido milk, condensed milk, cream cheese, and honey, as well as its sandwiches using their bread.

Their Cheese Egg Omelette Sandwich, one of their regular menu items, has been featured several times on Japanese television. Made in two layers, combining a more cooked omelette and a runny, gooey, cheesy omelette filling, they're simply divine.

Photo by grape Japan

Their amazing bread is also worth buying on its own. Just look how fluffy it is!

photo by grape Japan

Special for Valentine's Day

For the Valentine's Day 2023 season, there's another reason to stop by Steam Bread Tokyo. They've cooked up something special which is sure to please both chocoholics and shokupan fans alike.

As part of their "Blame it on Valentine's Day" campaign that encourages people to indulge in chocolate and treat themselves and their loved ones, Steam Bread Tokyo is releasing a limited edition "STEAM BREAD fondant chocolate."

A one-of-a-kind bread made with Lotte's popular "Ghana Milk Chocolate," it incorporates an original chocolate ganache, wine and other ingredients for a decadent, chocolaty taste.

If there's a microwave oven in your hotel room or if you're staying in an Airbnb with a microwave, you can heat it up to make a wonderful "fondue."

Whether you're enjoying it as a sinful indulgence for one or sharing it with someone special, the chocolate fondue and the fluffy Steam Bread make an unstoppable combo you'll surely enjoy. It will also be available in a special set that includes an original box.

STEAM BREAD fondant chocolate costs 1,500 JPY and the STEAM BREAD VALENTINE SET which includes STEAM BREAD fondant chocolate (1), fondant chocolate RUSK (1), STEAM BREAD DRIP COFFEE (3) and an original gift box which can be personalized with the recipient's name costs 2,500 JPY, incuding tax. You can buy it at the store or online (delivered frozen to a Japanese address, shipping cost extra).

For more details, and to purchase online, visit the product page at Steam Bread Tokyo's official website.

Shop Information

  • Name: Steam Bread Tokyo, Ebisu Branch
  • Address: 1F Five Annex, 1-3-10 Ebisu Nishi, Shibuya-ku, Tokyo (東京都渋谷区恵比寿西1-3-10ファイブアネックス1F)
  • Accees: A 2-minute walk from the 恵比寿駅 Ebisu Station on the JR Yamanote Line.
  • Tel:03-6455-3032
  • Business hours: Opens every day all year long at 10:00 AM and closes at 8:00 PM or when supplies run out, which ever comes first.

Note: Steam Bread Tokyo also has a shop in the Urawa, Saitama Prefecture, as well as a limited-time pop-up shop in Toyosu, Tokyo, open until January 31st, 2023. See here for details.

By - grape Japan editorial staff.