
Source: (C) Suehiro Inc.
Traditional Japanese Confectionery Offers Cute-and-Gross Sweets For Halloween
- Source:
- (C) Suehiro Inc. / (C) Suehiro Inc.
- Tags:
- Halloween / Japanese sweets / jonamagashi / mizumanju / Suehiroan / Wagashi
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This time of year, Japanese food retailers and shops have a ghoulishly good excuse to concoct their most colorful and tasty creations in the spirit of Halloween. For example, we've seen Krispy Kreme Japan come out with a collection of sweet and spooky donuts, Baskin Robbins Japan made a glow-in-the-dark Halloween ice cream and McDonald's Japan sent shivers down our spine with their pumpkin and chocolate sauce-drizzled fries. As these examples indicate, Halloween is very attractive to foreign brands operating in Japan.
However, Japanese brands have also begun to embrace the holiday and this even includes a few traditional Japanese confectioneries. Suehiroan, a wagashi manufacturer based in Kawasaki, Kanagawa Prefecture, with a 65-year history, has been creating a limited-edition series of Halloween-themed sweets for several years, to the delight of its customers.
This year, Suehiroan has a sure-to-please line up which not only fits the Halloween theme but also appeals to fans of the recently-popular kimo-kawaii, or cute-and-gross, aesthetic.
First, these eyeballs-shaped dumplings will leave you googly-eyed in surprise when you open the box and see them staring back at you. Made from a base of Suehiroan's mizu-manju dumpling, a jelly-like confection made with agar, these "Medama Mizumanju" are filled with a smooth koshi-an paste of azuki red beans from Hokkaido blended with Hokkaido milk.
source: (C) Suehiro Inc.
These flavorful zombie finger cookies are made with a mix of fresh and fermented Hokkaido butter, carefully crafted and decorated with a peanut fingernail.
source: (C) Suehiro Inc.
Finally, Suehiroan offers these cute ghost sweets in the jo-namagashi style, a variety of wagashi with which shops make their most sophisticated and artistic creations.
source: (C) Suehiro Inc.
To find out where you can buy them and to learn more about Suehiroan's confections, please visit their website.