In Japan, Kit Kat isn't only for kids. One of the clearest indications that Nestle Japan has its eyes firmly on adult consumers is the various ways it has tied alcoholic beverages with their famous chocolate snack. For example, we've seen Kit Kats infused with umeshu plum wine, sake, yogurt sake and yuzu sake.

Nestle once took a tentative step into the bar scene with a limited-time stall featuring Kit Kat and sake pairings suggested by an AI bartender, but this time, Nestle is rolling up its sleeves and stepping into the bar with two bold moves:

Kit Kat's very first snack mix and its very first officially approved beer.

Kit Kat SNAX

In what Nestle is billing as its first otsumami snack (otsumami being the word for snacks usually enjoyed with alcohol), Kit Kat SNAX is an assorted mix of ball-type Kit Kats, salted roasted almonds, and roasted soybeans flavored with rich cheese. The sweetness of Kit Kat and the saltiness of almonds and soybeans are in perfect balance, so you can enjoy it with various drinks.

According to the press release, the pandemic has created more opportunities for people to eat and drink at home and new ways of enjoying online drinking parties, so Nestle would like you to have a more enjoyable time with Kit Kat SNAX.

Chocolate Almond Milk Stout Inspired by KITKAT

To commemorate the launch of Kit Kat SNAX, Nestle Japan has collaborated with DD4D Brewing on a specially brewed original craft beer "Chocolate Almond Milk Stout Inspired by KITKAT."

A chocolate stout brewed using the same cacao powder used to make Kit Kat, it blends the roasted aroma of wheat and the pleasant and aromatic flavors of cacao and almonds. The carbonation is mild, allowing you to fully taste the ingredients. Moreover, when enjoyed with Kit Kat SNAX, the saltiness of almonds and soybeans enhance the sweet taste of this chocolate ale.

In addition to a Twitter campaign in which you can win a set of original craft beer and Kit Kat SNAX, a limited number of special sets will be sold on the "DD4D BREWING" online shopping site.

Twitter Campaign

Between now and July 10th, 23:59 JST, you can enter a special Twitter campaign to receive:

  • Chocolate Almond Milk Stout Inspired by KITKAT x 2 bottles
  • Kit Kat SNAX x 8 packages
  • DD4D Brewery beer bag x 1

Follow @KITKATJapan, retweet the Tweet embedded below, be sure your Twitter account is set to receive direct messages, and you'll be contacted if you're a winner.

DD4D Brewing Special kit

For a limited time, you can purchase a special kit for 3,500 JPY + 800 JPY shipping (to domestic Japanese addresses only), which includes the following:

  • DD4D Brewing original craft beers x 5 bottles (assorted)
  • Chocolate Almond Milk Stout Inspired by KITKAT x 1 bottle
  • Kit Kat SNAX x 1 package
  • Kit Kat Eco Bag x 1

To purchase your kit, visit the following website.

By - Ben K.